Business Administration

What is Public Relations? Defining public relations and its role in an organisation. Understanding the different contributions of PR and such functions as: advertising; marketing; customer relations; and public affairs. Recognising the boundaries of PR. The Public Relations Plan How to develop a simple public relations plan. Understanding the key elements of the plan. Tips on how to implement a...

Sales and Marketing An outline of the differences between the two. Where PR fits into the corporate structure. The differences between PR and advertising. The Role of PR A look at the techniques used by PR and the reasons behind them. The various ways in which PR is used to deliver messages and how it reaches its targets. The...