Marketing

In any business, including horticulture, success depends upon your ability to successfully market your product - so that you stay ahead of your competitors. This is a comprehensive well-rounded course that offers the horticultural marketing manager or small business owner what they need to be successful in this essential component of...

Learn to sell on the Internet Develop the ability to manage commercial transactions electronically, particularly through the internet. While this course is concerned with marketing, management and processing information, the primary focus is marketing. E commerce is an abbreviation for “electronic commerce”. E-commerce concerns anything to do with doing business electronically,...

The world is made up of all sorts of people, and there are many different reasons why people buy one product than another. Sometimes it is due to differences between your product and that of your competitors. Often though it is more about perceptions than reality. Having a good product or service...

The Business Marketing Course provides perfect foundation knowledge about the global marketplace, including the main marketing principles that affect any business. Within the course content you will cover a number of key skill areas relevant to the marketing industry, including advertising, promotion and personal selling skills. This programme has been designed...

Modules Core Modules These modules provide foundation knowledge for the Associate Diploma In Marketing Management. Industry Project BIP000 Business Studies BBS101 Ecommerce BIT100 Marketing Foundations VBS109 Marketing Psychology BPS107 Publishing I BWR107 Research Project I BGN102 Sales Management BBS102 Sales Skills VBS108 Advertising & Promoting BBS202 Project Management BBS201 Marketing Systems BBS303 Statistics...

What Does Marketing Involve? Packaging and presenting the goods or services. Making contact with the person you are selling to. Communication ‑ ensuring they understand about the goods or services. Convincing ‑ presenting the "product" in a way which favours you achieving the result you are aiming for. Follow-up ‑ ensuring...