Sales and Marketing

In any business, large or small, the application of quality sales techniques is imperative. Sales generate profits – in turn profits allow for growth. In today’s complex business world, and within virtually all market sectors, customers are presented with a plethora of products and services from which to choose. By showing...

Most business owners focus on just one way to grow their business – winning more customers. However, more is involved in generating the best results. Doing anything less means you’re missing out on invaluable opportunities to grow your business. Some businesses experience problems when they begin to grow particularly where there...

Many businesses today have expanded and are continuing to expand in the global arena in search of higher profits and market share. Their success depends on a large extent on their ability to apply business concepts in foreign markets. Given this trend, there has been a big demand for people who...

An integral part of any business, large or small, is a marketing plan that sets out the business goals and objectives as well as the strategies and actions that will need to be implemented enroute to achieving them. Good market planning can be a source of competitive advantage and helps you align...

Negotiation is a part of life. Everybody does it, sometimes without knowing they are doing it! In business it is essential to understand and be able to apply the power of negotiation. This very interactive course will help you to master your nerves and learn how to negotiate to win–again and...

Have you noticed that organisations renowned for good customer service are successful and profitable? This is obviously desirable but how can it be achieved in your organisation? If you look after your customers they will come back. Improving customer service improves the customer relationship and enhances your ability to retain and...

Organiasations are continually challenged in their markets for existence, competitive parity, and supremacy. Effective marketing strategies are essential for firms to successfully enter markets, design and commercialize new products, maintain and improve market positions of existing products, and to motivate sales by communicating product benefits to each of several diverse target...