Writing and Reading training courses

Professional Writing Skills A clear definition of what is needed from professional writers in public relations. Understanding the psychology of the reader. Communicating through repetition and signposting. Writing for the skimmer. Writing to a Brief How to write to a target word count. Adapting styles. Handling time pressures....writing and reading training

Writing and Thinking like an In-house Reporter The differences between writing copy for print, for the web and your intranet site. How to write and shape intranet articles that get read and remembered. The key components to your story. How to grab the reader’s attention within...writing and reading training

Essentials of effective online copy Short copy and what this means online. An integrated approach to selecting online platforms and media. Audience, purpose, content types, word choice and structure. How to use a simple communications model to empower your writing. Appealing to humans and robots. Finding...writing and reading training

Preparation Assembling the information for a speech. Concentrating on the main points of interest for the listeners. Deciding on the objective of the speech. Sources of material. Delivering the Message Striking a balance between information and inspiration. Making sure that your message gets across. Audience Analysis How to make...writing and reading training

Effective writing is a key skill – why not take this opportunity to assess the effectiveness of your documents and learn tips and techniques that will help you to get the results that you want from your reports, letters and emails. Topics...writing and reading training

COURSE OBJECTIVE To enable course members to: Describe a method of structuring the information to be communicated Improve the clarity of obscurely written passages Improve the fluency of their written communication Ensure that the reader understands the concept of the report. WHO SHOULD...writing and reading training

Module One — The Challenges & Pitfalls of Written Communication •Barriers to Effective Written Communication •Good Communication Model Module Two — Preparation & Planning •Key Planning Stages •Know Your Audience & Understand Your Reader •Setting Objectives to Achieve Results •Preparing an Outline Module Three — The Stages &...writing and reading training

Module One - Preparation & Planning •Key Steps & ABC Analysis •Report Objectives & Terms of Reference •“Knowing Your Audience” •Outlining Content •Organising & Structuring Arguments •The 4 Key Sections •Executive Summary, The Introduction, Main Body, Conclusions or Recommendations •Additional Report Sections •Foreword, Table Of Contents, •Glossary, Appendices, Bibliography, Index Module...writing and reading training

Module One - Preparation for the Meeting •Administration for the Meeting •Meeting Documentation •Preparing Effective Agendas •Different Styles of Agenda Module Two - During the Meeting •Identifying Participants •Setting Ground Rules •Listening & Summarising Skills •Different Styles of Notes Module Three - Writing the Minutes •Organisation & the Role of...writing and reading training

Programme Focus Introduction Group and personal objectives Course outline How People Read Rules of headlines Use of layout Sentence structures that people understand quickly How the web is different Practical Exercise Reading several short pieces and observing what you understand - after eight seconds Readers ...writing and reading training